Year: 2019

Green Fin Studio > 2019

Have a Greener Holiday

‘Tis the season to be jolly,  and also, unfortunately, probably throw away a lot of stuff. From wrapping paper and packaging, to food waste and holiday decorations, there’s a lot of waste generated during this festive period. According to the EPA, American households generate 25% more waste, or an additional 1 million tons of extra […]

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Talking Climate Change Over Turkey

A Holiday Conversation Guide On Climate Change The holidays are fast approaching and one of the many hot topics (pun intended) that could come up at the dinner table is climate change. According to a new Morning Consult poll, only 9 percent of respondents plan to bring up climate change at Thanksgiving. While it might […]

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3 Tips to Be More Engaging

You can't change behaviors without a successful engagement strategy. It's absolutely essential to progress. Engaging audiences is the first step towards building trust, having them understand what you are talking about, and ultimately, having them take action. Here are three tips on how to better connect with your audiences. We've summarized these from a recent [...]
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When Less Is More

Let’s take a dive into the world of scientific and technical data display and see how we can make the communication of large datasets more understandable for both technical and non-technical audiences. Scientists are trained from the start about the power of large datasets. Generally, the more data you have, the more confidence you have […]

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Speaking with the Enemy

Problem solving is almost always made stronger by including multiple perspectives. The same is true of environmental problems. Bringing diverse stakeholders together for genuine discussion instead of a non-productive finger pointing session takes patience, skills, and a collective appreciation for finding common ground. This idea has been tried and tested throughout history. For example, historian Doris […]

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A Conservation Story Map

Who doesn’t ❤️ a good map? Humans are wired to connect with information tied to geography. Story Maps recognize the power of maps and raise the ante way up. A Story Map combines spatial data with storytelling and other visuals and we can’t stop buzzing about all the ways they can be used for environmental […]

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How to Use Social Marketing to Change Behaviors

Environmental campaigns– we’ve seen a million of them. What’s rare is the campaign that is built from the ground up to succeed. Campaigns often seek to motivate behavior changes through increasing audience awareness. This is exactly the wrong approach. Don’t believe us? Consider Ann Christiano and Annie Neimand’s article, “Stop Raising Awareness Already“, published in the Stanford Social Innovation […]

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Increase Public Support for Your Research

Ah, spring! This season brings a welcome awakening from a long winter’s nap, complete with flowers blooming and bees buzzing. But because the yang of life always seems to be served with a healthy dose of yin, for many of us spring also brings the onslaught of dreaded budget discussions and justifying funding for research. [...]
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