First, Dave Jasinski gets major props for managing my “I-wear-too-many-hats-and-have-too-much-to-do” non-profit brain with the right blend of patience and persistence. He also efficiently produced a GIS analysis to direct our land conservation efforts and followed that up with several outreach materials. Dave and Paula took time to understand my organization’s goals, assets, and constraints and to help us develop a strategy to tell the right story to the right audience with the available time and money. I now have a clear list of priority geographies; an attractive, graphic-rich outreach brochure; three fun fact- filled watershed profiles; and a beautiful online StoryMap that integrates interactive maps with photographs, landowner client testimonials, and sleek, informative graphics.