Month: July 2019

Green Fin Studio > 2019 > July

How to Use Social Marketing to Change Behaviors

Environmental campaigns– we’ve seen a million of them. What’s rare is the campaign that is built from the ground up to succeed. Campaigns often seek to motivate behavior changes through increasing audience awareness. This is exactly the wrong approach. Don’t believe us? Consider Ann Christiano and Annie Neimand’s article, “Stop Raising Awareness Already“, published in the Stanford Social Innovation […]

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