Category: Marketing

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Preaching Beyond the Choir

Is one of your organization’s goals to engage new and diverse audiences? If so, you’re not alone. Many environmental organizations are looking for ways to expand their tent to connect with people outside of their traditional audiences.  In teasing out an approach to accomplish this goal, one of the first threads we pull on is […]

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Capturing Your Story

At Green Fin Studio, we speak your language. We were founded by scientists and we are savvy communicators. This combination sets Green Fin Studio apart when science, conservation, and sustainability organizations – like yours – need help telling their stories. Because of our combination of skills, our clients trust us with everything from communicating big, […]

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Speaking with the Enemy

Problem solving is almost always made stronger by including multiple perspectives. The same is true of environmental problems. Bringing diverse stakeholders together for genuine discussion instead of a non-productive finger pointing session takes patience, skills, and a collective appreciation for finding common ground. This idea has been tried and tested throughout history. For example, historian Doris […]

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A Conservation Story Map

Who doesn’t ❤️ a good map? Humans are wired to connect with information tied to geography. Story Maps recognize the power of maps and raise the ante way up. A Story Map combines spatial data with storytelling and other visuals and we can’t stop buzzing about all the ways they can be used for environmental […]

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How to Use Social Marketing to Change Behaviors

Environmental campaigns– we’ve seen a million of them. What’s rare is the campaign that is built from the ground up to succeed. Campaigns often seek to motivate behavior changes through increasing audience awareness. This is exactly the wrong approach. Don’t believe us? Consider Ann Christiano and Annie Neimand’s article, “Stop Raising Awareness Already“, published in the Stanford Social Innovation […]

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