We often say that Green Fin Studio is where science meets art and storytelling. This is particularly true for our work with the New England Fishery Management Council (NEFMC). We are helping them communicate how the Council could potentially use ecosystem-based fisheries management (EBFM) in the region. While EBFM itself is not a new concept, […]
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Speaking with the Enemy
Problem solving is almost always made stronger by including multiple perspectives. The same is true of environmental problems. Bringing diverse stakeholders together for genuine discussion instead of a non-productive finger pointing session takes patience, skills, and a collective appreciation for finding common ground. This idea has been tried and tested throughout history. For example, historian Doris […]
Read moreA Conservation Story Map
Who doesn’t ❤️ a good map? Humans are wired to connect with information tied to geography. Story Maps recognize the power of maps and raise the ante way up. A Story Map combines spatial data with storytelling and other visuals and we can’t stop buzzing about all the ways they can be used for environmental […]
Read moreHow to Use Social Marketing to Change Behaviors
Environmental campaigns– we’ve seen a million of them. What’s rare is the campaign that is built from the ground up to succeed. Campaigns often seek to motivate behavior changes through increasing audience awareness. This is exactly the wrong approach. Don’t believe us? Consider Ann Christiano and Annie Neimand’s article, “Stop Raising Awareness Already“, published in the Stanford Social Innovation […]
Read more3 Tips to Help Your Organization Stand Out
If you want your messages to be heard, they need to stand out. It’s a noisy world out there, so how do you get noticed? We recently came across a very timely article in Forbes about how organizations can set themselves apart. Their list of eight tips is written for entrepreneurs but most are relevant for […]
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