March is seagrass awareness month AND women’s history month – we couldn’t let it go by without recognizing how those themes overlap in our office. Seagrass refers to submerged aquatic vegetation (SAV) that lives in the bays, lagoons, and oceans of the world. They are vascular plants, just like the kind that we see on land, but they […]
Read more
Preaching Beyond the Choir
Is one of your organization’s goals to engage new and diverse audiences? If so, you’re not alone. Many environmental organizations are looking for ways to expand their tent to connect with people outside of their traditional audiences. In teasing out an approach to accomplish this goal, one of the first threads we pull on is […]
Read moreIncreasing Inclusivity
By: Hayley Marshall Looking forward to a new year, scientists and leaders across the nation are investigating ways to create a fairer and more inclusive environment in STEM related fields. Towards this end, members of the science community are educating themselves about the challenges faced by underrepresented groups in STEM and the ways in which […]
Read moreCapturing Your Story
At Green Fin Studio, we speak your language. We were founded by scientists and we are savvy communicators. This combination sets Green Fin Studio apart when science, conservation, and sustainability organizations – like yours – need help telling their stories. Because of our combination of skills, our clients trust us with everything from communicating big, […]
Read moreCheers to Virtual Meetings!
It has been over 200 days since the World Health Organization officially declared COVID-19 a global pandemic. Many of us have been working from home since the spring which means about half a year of this new normal. Google searches for “Zoom fatigue” peaked in the last week of April, but it is not a […]
Read moreCharting a New Course in Science Communications
We often say that Green Fin Studio is where science meets art and storytelling. This is particularly true for our work with the New England Fishery Management Council (NEFMC). We are helping them communicate how the Council could potentially use ecosystem-based fisheries management (EBFM) in the region. While EBFM itself is not a new concept, […]
Read moreSpeaking with the Enemy
Problem solving is almost always made stronger by including multiple perspectives. The same is true of environmental problems. Bringing diverse stakeholders together for genuine discussion instead of a non-productive finger pointing session takes patience, skills, and a collective appreciation for finding common ground. This idea has been tried and tested throughout history. For example, historian Doris […]
Read moreA Conservation Story Map
Who doesn’t ❤️ a good map? Humans are wired to connect with information tied to geography. Story Maps recognize the power of maps and raise the ante way up. A Story Map combines spatial data with storytelling and other visuals and we can’t stop buzzing about all the ways they can be used for environmental […]
Read moreHow to Use Social Marketing to Change Behaviors
Environmental campaigns– we’ve seen a million of them. What’s rare is the campaign that is built from the ground up to succeed. Campaigns often seek to motivate behavior changes through increasing audience awareness. This is exactly the wrong approach. Don’t believe us? Consider Ann Christiano and Annie Neimand’s article, “Stop Raising Awareness Already“, published in the Stanford Social Innovation […]
Read more3 Tips to Help Your Organization Stand Out
If you want your messages to be heard, they need to stand out. It’s a noisy world out there, so how do you get noticed? We recently came across a very timely article in Forbes about how organizations can set themselves apart. Their list of eight tips is written for entrepreneurs but most are relevant for […]
Read more
Let's talk
