The air has that unmistakable crisp chill and leaves are starting to fall from the trees. October is here again, but this year, the Chesapeake Conservation Landscaping Council has turned it into a month for building awareness about riparian buffers. What are riparian buffers and why should they get their own month? We’re so glad […]
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What Are Your Goals?
As Lewis Carroll’s Cheshire Cat quipped, “if you don’t know where you’re going, any road will get you there.” Cooper, a member of the Green Fin Studio family, often repeats this line too – when he isn’t napping on the job. Corporate America has long embraced strategic planning for organizational development, communication and marketing goals, […]
Read moreMasked Meetings and Insightful Interviews
The Green Fin Team was thrilled to hit the pavement this month and meet with clients in person! We are following the CDC’s latest guidelines and keeping an eye on the Delta variant transmission rates in our area, but we are glad to have had the opportunity to talk communications strategy face-to-face, even if our […]
Read moreData Visualization Inspiration!
Green Fin Team member Lauren Huey attended the Data Is Beautiful seminar last month hosted by Information Is Beautiful guru David McCandless to get some tips and tricks for creating infographics and visualizations. This got us talking around the office about what our favorite graphics, maps, or other visualizations are. Tall order given that we […]
Read moreFocusing Your Story for Your Audience
The National Park Service’s Narrative Blitz, mentioned in our April newsletter, featured presentations that hit on a number of very important communication tools. Don’t worry if you missed it; we are sharing three of the tools that we often use at Green Fin Studio: the ABT narrative template, the singular narrative, and the two audiences. […]
Read moreMaking Richmond Cooler and Greener
A couple years ago, Richmond, Virginia began an initiative called RVAGreen2050 to make the city climate resilient and net zero in terms of greenhouse gas emissions by the year 2050. Their goal was to create a plan of action that is inclusive of input of all Richmond citizens regardless of race or income level. They soon realized […]
Read moreApplying Storytelling Methods to Restoration
Humans are hardwired for stories. Psychologist Jerome Bruner famously claimed that stories are 22 times more memorable than reciting facts1. Researchers at the University of Memphis found that students remembered 50% more details in a narrative text 2. Many studies have found narratives to be more persuasive than empirical evidence. Everyone is talking about communication through […]
Read moreBeyond Earth Day
The first Earth Day in 1970 is typically heralded as the beginning of the modern environmental movement. Senator Gaylord Nelson pulled together a bipartisan coalition to bring attention to the state of our environment. They recruited a young activist, Denis Hayes, and focused on college campuses to harness the passion and energy of young adults […]
Read moreSeagrass and Women’s History Make March Magic
March is seagrass awareness month AND women’s history month – we couldn’t let it go by without recognizing how those themes overlap in our office. Seagrass refers to submerged aquatic vegetation (SAV) that lives in the bays, lagoons, and oceans of the world. They are vascular plants, just like the kind that we see on land, but they […]
Read morePreaching Beyond the Choir
Is one of your organization’s goals to engage new and diverse audiences? If so, you’re not alone. Many environmental organizations are looking for ways to expand their tent to connect with people outside of their traditional audiences. In teasing out an approach to accomplish this goal, one of the first threads we pull on is […]
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