Tag: social marketing

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What Are Your Goals?

As Lewis Carroll’s Cheshire Cat quipped, “if you don’t know where you’re going, any road will get you there.” Cooper, a member of the Green Fin Studio family, often repeats this line too – when he isn’t napping on the job. Corporate America has long embraced strategic planning for organizational development, communication and marketing goals, […]

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A Conservation Story Map

Who doesn’t ❤️ a good map? Humans are wired to connect with information tied to geography. Story Maps recognize the power of maps and raise the ante way up. A Story Map combines spatial data with storytelling and other visuals and we can’t stop buzzing about all the ways they can be used for environmental […]

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How to Use Social Marketing to Change Behaviors

Environmental campaigns– we’ve seen a million of them. What’s rare is the campaign that is built from the ground up to succeed. Campaigns often seek to motivate behavior changes through increasing audience awareness. This is exactly the wrong approach. Don’t believe us? Consider Ann Christiano and Annie Neimand’s article, “Stop Raising Awareness Already“, published in the Stanford Social Innovation […]

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