Month: May 2021

Green Fin Studio > 2021 > May

Applying Storytelling Methods to Restoration

Humans are hardwired for stories. Psychologist Jerome Bruner famously claimed that stories are 22 times more memorable than reciting facts1. Researchers at the University of Memphis found that students remembered 50% more details in a narrative text 2. Many studies have found narratives to be more persuasive than empirical evidence. Everyone is talking about communication through […]

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