Category: Communication

Below is a list of our articles related to communications. We love helping groups like yours devise communication strategies that work.

Green Fin Studio > Communication

Buffer Banter

The air has that unmistakable crisp chill and leaves are starting to fall from the trees. October is here again, but this year, the Chesapeake Conservation Landscaping Council has turned it into a month for building awareness about riparian buffers. What are riparian buffers and why should they get their own month? We’re so glad […]

Read more

What Are Your Goals?

As Lewis Carroll’s Cheshire Cat quipped, “if you don’t know where you’re going, any road will get you there.” Cooper, a member of the Green Fin Studio family, often repeats this line too – when he isn’t napping on the job. Corporate America has long embraced strategic planning for organizational development, communication and marketing goals, […]

Read more

Data Visualization Inspiration!

Green Fin Team member Lauren Huey attended the Data Is Beautiful seminar last month hosted by Information Is Beautiful guru David McCandless to get some tips and tricks for creating infographics and visualizations. This got us talking around the office about what our favorite graphics, maps, or other visualizations are. Tall order given that we […]

Read more

Why Good Science Communication Matters

As someone who barely passed Chemistry, science is hard. Hard to learn, hard to do, and most of all, hard to explain.  But science is important. Now more than ever, considering that mRNA vaccines potentially saved millions of lives. While the importance of scientific research may be pretty obvious, the importance of science communication is […]

Read more

Focusing Your Story for Your Audience

The National Park Service’s Narrative Blitz, mentioned in our April newsletter, featured presentations that hit on a number of very important communication tools. Don’t worry if you missed it; we are sharing three of the tools that we often use at Green Fin Studio: the ABT narrative template, the singular narrative, and the two audiences. […]

Read more

Making Richmond Cooler and Greener

A couple years ago, Richmond, Virginia began an initiative called RVAGreen2050 to make the city climate resilient and net zero in terms of greenhouse gas emissions by the year 2050. Their goal was to create a plan of action that is inclusive of input of all Richmond citizens regardless of race or income level. They soon realized […]

Read more

Applying Storytelling Methods to Restoration

Humans are hardwired for stories. Psychologist Jerome Bruner famously claimed that stories are 22 times more memorable than reciting facts1. Researchers at the University of Memphis found that students remembered 50% more details in a narrative text 2. Many studies have found narratives to be more persuasive than empirical evidence. Everyone is talking about communication through […]

Read more

Beyond Earth Day

The first Earth Day in 1970 is typically heralded as the beginning of the modern environmental movement. Senator Gaylord Nelson pulled together a bipartisan coalition to bring attention to the state of our environment. They recruited a young activist, Denis Hayes, and focused on college campuses to harness the passion and energy of young adults […]

Read more
Call Now ButtonLet's talk