Capturing Your Story

Green Fin Studio > Communication > Capturing Your Story

At Green Fin Studio, we speak your language. We were founded by scientists and we are savvy communicators. This combination sets Green Fin Studio apart when science, conservation, and sustainability organizations – like yours – need help telling their stories.

Because of our combination of skills, our clients trust us with everything from communicating big, complicated scientific processes to developing environmental training modules to creating onsite interpretive materials. Regardless of what you need, we are here to brainstorm with you about how we can support your vision.

Recently, The Nature Foundation at Wintergreen contacted us about creating a series of videos to help launch their new Endowment 2025 campaign to raise $4 million over the next four years. This group protects and monitors 11,000 acres in the Blue Ridge Mountains. The Foundation has an amazing 50 year legacy of being authentic environmental stewards. Their team fosters collaborative onsite research with multiple institutions and then translates that research into environmental education programs for all ages. Additionally, they use this research to safeguard the natural beauty of the surrounding community. 

Over the last few weeks, we have worked closely with Nature Foundation’s staff and board to develop storyboards, scripts, and shooting several days of onsite video. We have worked with them to capture their story so that everyone understands the important services they provide not only to Wintergreen residents but to the surrounding community and to the research community at the national level. The first video was released by the Foundation on Saturday, November 7th and you can view it by clicking the video link below. 

 

Video is a compelling and engaging communications tool, especially with people not traveling as much during the pandemic. The Foundation’s video transports you to the serene wilderness without having to leave your home. It combines the authentic passion of real people with the grand vision of the Foundation. And it makes the case for why it is so important that they continue their mission through 2025 and beyond.

We’d love to help you tell stories through video, StoryMaps, fact sheets, signage, or other means! As you look to 2021 and think about broadening your approach to how you engage with your audience, contact us to talk about how we can help.

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