The National Park Service’s Narrative Blitz, mentioned in our April newsletter, featured presentations that hit on a number of very important communication tools. Don’t worry if you missed it; we are sharing three of the tools that we often use at Green Fin Studio: the ABT narrative template, the singular narrative, and the two audiences. […]
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Making Richmond Cooler and Greener
A couple years ago, Richmond, Virginia began an initiative called RVAGreen2050 to make the city climate resilient and net zero in terms of greenhouse gas emissions by the year 2050. Their goal was to create a plan of action that is inclusive of input of all Richmond citizens regardless of race or income level. They soon realized […]
Read moreApplying Storytelling Methods to Restoration
Humans are hardwired for stories. Psychologist Jerome Bruner famously claimed that stories are 22 times more memorable than reciting facts1. Researchers at the University of Memphis found that students remembered 50% more details in a narrative text 2. Many studies have found narratives to be more persuasive than empirical evidence. Everyone is talking about communication through […]
Read moreBeyond Earth Day
The first Earth Day in 1970 is typically heralded as the beginning of the modern environmental movement. Senator Gaylord Nelson pulled together a bipartisan coalition to bring attention to the state of our environment. They recruited a young activist, Denis Hayes, and focused on college campuses to harness the passion and energy of young adults […]
Read moreSeagrass and Women’s History Make March Magic
March is seagrass awareness month AND women’s history month – we couldn’t let it go by without recognizing how those themes overlap in our office. Seagrass refers to submerged aquatic vegetation (SAV) that lives in the bays, lagoons, and oceans of the world. They are vascular plants, just like the kind that we see on land, but they […]
Read morePreaching Beyond the Choir
Is one of your organization’s goals to engage new and diverse audiences? If so, you’re not alone. Many environmental organizations are looking for ways to expand their tent to connect with people outside of their traditional audiences. In teasing out an approach to accomplish this goal, one of the first threads we pull on is […]
Read moreCapturing Your Story
At Green Fin Studio, we speak your language. We were founded by scientists and we are savvy communicators. This combination sets Green Fin Studio apart when science, conservation, and sustainability organizations – like yours – need help telling their stories. Because of our combination of skills, our clients trust us with everything from communicating big, […]
Read moreCheers to Virtual Meetings!
It has been over 200 days since the World Health Organization officially declared COVID-19 a global pandemic. Many of us have been working from home since the spring which means about half a year of this new normal. Google searches for “Zoom fatigue” peaked in the last week of April, but it is not a […]
Read moreCharting a New Course in Science Communications
We often say that Green Fin Studio is where science meets art and storytelling. This is particularly true for our work with the New England Fishery Management Council (NEFMC). We are helping them communicate how the Council could potentially use ecosystem-based fisheries management (EBFM) in the region. While EBFM itself is not a new concept, […]
Read moreA Decade of Engagement
As we’ve mentioned in past editions of this newsletter, 2020 marks our tenth year in business. Over the last decade we’ve had the good fortune to work on a multitude of fascinating projects with amazing clients and partners. One project that is most memorable for us and speaks to the power of engaging with local […]
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