The first Earth Day in 1970 is typically heralded as the beginning of the modern environmental movement. Senator Gaylord Nelson pulled together a bipartisan coalition to bring attention to the state of our environment. They recruited a young activist, Denis Hayes, and focused on college campuses to harness the passion and energy of young adults […]
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Seagrass and Women’s History Make March Magic
March is seagrass awareness month AND women’s history month – we couldn’t let it go by without recognizing how those themes overlap in our office. Seagrass refers to submerged aquatic vegetation (SAV) that lives in the bays, lagoons, and oceans of the world. They are vascular plants, just like the kind that we see on land, but they […]
Read morePreaching Beyond the Choir
Is one of your organization’s goals to engage new and diverse audiences? If so, you’re not alone. Many environmental organizations are looking for ways to expand their tent to connect with people outside of their traditional audiences. In teasing out an approach to accomplish this goal, one of the first threads we pull on is […]
Read moreCapturing Your Story
At Green Fin Studio, we speak your language. We were founded by scientists and we are savvy communicators. This combination sets Green Fin Studio apart when science, conservation, and sustainability organizations – like yours – need help telling their stories. Because of our combination of skills, our clients trust us with everything from communicating big, […]
Read moreCheers to Virtual Meetings!
It has been over 200 days since the World Health Organization officially declared COVID-19 a global pandemic. Many of us have been working from home since the spring which means about half a year of this new normal. Google searches for “Zoom fatigue” peaked in the last week of April, but it is not a […]
Read moreCharting a New Course in Science Communications
We often say that Green Fin Studio is where science meets art and storytelling. This is particularly true for our work with the New England Fishery Management Council (NEFMC). We are helping them communicate how the Council could potentially use ecosystem-based fisheries management (EBFM) in the region. While EBFM itself is not a new concept, […]
Read moreA Decade of Engagement
As we’ve mentioned in past editions of this newsletter, 2020 marks our tenth year in business. Over the last decade we’ve had the good fortune to work on a multitude of fascinating projects with amazing clients and partners. One project that is most memorable for us and speaks to the power of engaging with local […]
Read more3 Tips to Be More Engaging
You can't change behaviors without a successful engagement strategy. It's absolutely essential to progress. Engaging audiences is the first step towards building trust, having them understand what you are talking about, and ultimately, having them take action. Here are three tips on how to better connect with your audiences. We've summarized these from a recent [...]Read more
Speaking with the Enemy
Problem solving is almost always made stronger by including multiple perspectives. The same is true of environmental problems. Bringing diverse stakeholders together for genuine discussion instead of a non-productive finger pointing session takes patience, skills, and a collective appreciation for finding common ground. This idea has been tried and tested throughout history. For example, historian Doris […]
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