The air has that unmistakable crisp chill and leaves are starting to fall from the trees. October is here again, but this year, the Chesapeake Conservation Landscaping Council has turned it into a month for building awareness about riparian buffers. What are riparian buffers and why should they get their own month? We’re so glad […]
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Data Visualization Inspiration!
Green Fin Team member Lauren Huey attended the Data Is Beautiful seminar last month hosted by Information Is Beautiful guru David McCandless to get some tips and tricks for creating infographics and visualizations. This got us talking around the office about what our favorite graphics, maps, or other visualizations are. Tall order given that we […]
Read moreWhen Less Is More
Let’s take a dive into the world of scientific and technical data display and see how we can make the communication of large datasets more understandable for both technical and non-technical audiences. Scientists are trained from the start about the power of large datasets. Generally, the more data you have, the more confidence you have […]
Read more3 Tips to Help Your Organization Stand Out
If you want your messages to be heard, they need to stand out. It’s a noisy world out there, so how do you get noticed? We recently came across a very timely article in Forbes about how organizations can set themselves apart. Their list of eight tips is written for entrepreneurs but most are relevant for […]
Read moreFrom Landowner to Conservationist
Green Fin Studio is working with the Potomac Conservancy on a multi-faceted project focused on conservation easements in the Potomac River watershed. Conservation easements are legal commitments that a property owner enters that guarantees their property will not be developed in perpetuity. The property owner will generally see tax benefits from this arrangement but for […]
Read moreMarketing Audit 101
Do you think your current marketing strategy is targeting your audiences in the best way? If you’ve recently brought on new staff, started new programs, or just aren’t getting your point across, it might be time for an audit.
Read moreUsing Image Trace in Adobe Illustrator
Have you ever seen a graphic and wondered how it was made? We design custom graphics in Adobe Illustrator almost every day, and one of our favorite methods of making graphics is using the Image Trace feature in Illustrator. Using this tool, you can turn any photograph into a completely customizable set of vector objects. […]
Read moreTake Your Engagement to a Higher Level
One of the challenges that many environmental organizations face is how to engage with their stakeholders or target audience in new and interesting ways. With all of the channels of communication available to your audience, it can be tough to grab hold of their eyeballs long enough to get your message across. There is a [...]Read more
The Do’s and Don’ts of Choosing a Color Scheme
Do you spend a lot of time trying to find the right color choices for a new project? Whether you are designing a website, fact sheet, brochure, or graphic, deciding on the overall color scheme can be difficult decision. And rightly so. Choosing the best colors for your graphic, fact sheet, or website is fundamental […]
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