Tag: environmental communication

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Why Good Science Communication Matters

As someone who barely passed Chemistry, science is hard. Hard to learn, hard to do, and most of all, hard to explain.  But science is important. Now more than ever, considering that mRNA vaccines potentially saved millions of lives. While the importance of scientific research may be pretty obvious, the importance of science communication is […]

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Focusing Your Story for Your Audience

The National Park Service’s Narrative Blitz, mentioned in our April newsletter, featured presentations that hit on a number of very important communication tools. Don’t worry if you missed it; we are sharing three of the tools that we often use at Green Fin Studio: the ABT narrative template, the singular narrative, and the two audiences. […]

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Making Richmond Cooler and Greener

A couple years ago, Richmond, Virginia began an initiative called RVAGreen2050 to make the city climate resilient and net zero in terms of greenhouse gas emissions by the year 2050. Their goal was to create a plan of action that is inclusive of input of all Richmond citizens regardless of race or income level. They soon realized […]

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Applying Storytelling Methods to Restoration

Humans are hardwired for stories. Psychologist Jerome Bruner famously claimed that stories are 22 times more memorable than reciting facts1. Researchers at the University of Memphis found that students remembered 50% more details in a narrative text 2. Many studies have found narratives to be more persuasive than empirical evidence. Everyone is talking about communication through […]

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Beyond Earth Day

The first Earth Day in 1970 is typically heralded as the beginning of the modern environmental movement. Senator Gaylord Nelson pulled together a bipartisan coalition to bring attention to the state of our environment. They recruited a young activist, Denis Hayes, and focused on college campuses to harness the passion and energy of young adults […]

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Preaching Beyond the Choir

Is one of your organization’s goals to engage new and diverse audiences? If so, you’re not alone. Many environmental organizations are looking for ways to expand their tent to connect with people outside of their traditional audiences.  In teasing out an approach to accomplish this goal, one of the first threads we pull on is […]

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Capturing Your Story

At Green Fin Studio, we speak your language. We were founded by scientists and we are savvy communicators. This combination sets Green Fin Studio apart when science, conservation, and sustainability organizations – like yours – need help telling their stories. Because of our combination of skills, our clients trust us with everything from communicating big, […]

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